FREE VIRTUAL CONFERENCE HOSTED BY MICHELLE MARTELLO + MICHELLE WARNER
Great conversations, insights and actionable tips to build your business your way.
On smart tactics to get publicity for your business, media planning and outreach.
Interviewed by Michelle Martello
1:35 - her process to pull story ideas out of clients
5:55 - thinking of press as your appetizer
7:40 - the plethora of media opportunities
10:10 - how far in advance to plan for publication
13:40 - using LinkedIn and Twitter for relationship building
19:00 - what she’s encouraging people to focus on right now
Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Well & Good, Entrepreneur on Fire and more.
Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen. As a journalist, her articles have appeared in national publications like Money, Prevention, Cosmopolitan, Men's Health, and Parents. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR and more. When she’s not helping her clients put a megaphone to their message, she’s working as a National Board certified health and wellness coach in New York City.VISIT LYNYA
On opt-ing out of social media, focus on her core business and creating a hybrid recurring revenue product.
Interviewed by Michelle Martello
4:25 - being proactive with SEO
6:40 - why she stopped doing social media
9:20 - making a good living as a service provider
10:45 - why she stopped offering courses
11:40 - hiring someone to help her with her business
14:24 - the practice of opt-ing out
17:15 - what she’s geeking out about right now
26:00 - her new hybrid recurring revenue offer
Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.
FREE GIFT FROM MEG
SEO Made Simple, three 10 minute videos that will teach and excite you about the power of Google. There are over 6 billion Google searches a day, this fundamental class will empower you to stand out from the noise.CHECK IT OUT
On referrals, the power of friends and letting go of your biggest revenue generators.
Interviewed by Michelle Warner
0:30 - What she's loving about her business
1:45 - What’s working online right now
4:10 - How she got started in her niche
12:00 - How referrals work in her business
13:55 - Nurturing relationships and referrals
15:00 - How she sold 120 spots to her first program without ads
19:00 - What she's going to stop doing next
Seema K Bharwani is an Instructional Designer and Online Course Genius who helps smart entrepreneurs create results-first online programs so that they can make even more money and serve bigger.
She’s spent over 14 years in the learning and development industry and has worked with multiple Fortune 100 & 500 companies before becoming Robin to many an online Batman (or Bat woman) helping them create courses and learning materials that get real results - for their business and their clients.
With a wave of her magic marker, she’ll help you get all those ideas out of your head and out into the world and turn your knowledge and experience into programs, content and courses that YOU can use to grow your audience, your income and your impact!
FREE GIFT FROM SEEMA
If you've ever wanted someone to hand you a pre-validated idea for a money-making course; well Seema has you covered.CHECK IT OUT